Reporting application tracks handset popularity

Agilent's Handset Revenue Analytics allows operators to determine whether a handset is properly configured, downloads data successfully and connects to the network without a struggle

Agilent Technologies has introduced a reporting application for handset revenue analytics that enables operators to evaluate the performance and popularity of specific handsets over time. This functionality is the first assureME Intelligence reporting tool based on Agilent's new data warehousing and reporting platform for mobile broadband networks.
It allows operators to determine whether a handset is properly configured, downloads data successfully, connects to the network without a struggle and is actually the handset type specified by the customer contract.

These reports can help operators protect revenues by identifying handsets that prevent customers from using high-value services.

Agilent's Handset Revenue Analytics exploits the capacity of Agilent's new operational-support-system (OSS) data warehousing and reporting platform, which is built on the Teradata data warehouse.
Further reading

Optical inspection innovations in Munich
AOI for post-reflow inspection is designed on a flexible platform that is easy to use, helping manufacturers keep pace with the fast-changing demands of surface mount technology

Functional tester is made for auto makers
Functional test system helps accelerate test-solution development and deployment, helping automotive manufacturers get their products to market faster

This is the first platform that can handle over two billion transaction detail records (TDRs) a day generated by lucrative packet-based services in mobile broadband networks.

Operators can further extend Handset Revenue Analytics by integrating billing, customer care and other business support systems, using numerical data such as phone numbers within individual TDRs to identify the appropriate business support system (BSS) records.

This capability allows operators to build reports that measure the revenue customers generate and understand the services and downloads they use.

Operators can then tailor advertising and promotions that speak directly to customer preferences.

They can even use ongoing calling location information to make informed judgments about where to place billboards or open stores.

Operators can build reports on the appeal of particular handsets and decide which handsets to promote and which to upgrade.

They can also measure trends in the popularity of third-party services and make cost-effective decisions about whether to continue these services.

'Agilent's new business reporting capability and framework is really a marketer's dream', said Neil Haydon, Worldwide Marketing Manager, Agilent Assurance Solutions Division.

'Operators can determine what services are making money, which customers are the most valuable, what these customers like and generally, where to focus investments and cut losses'.